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Background

Founded on March 12, 1973, the Associação Brasileira da Indústria de Café (ABIC) represents the coffee roasting and grinding industries in the whole Brazilian territory.

It was created according to a decision of the representatives of the Coffee Industry Associations [Sindicatos das Indústrias de Café] of several Brazilian states, which envisioned in the formation of a national entity the best form to negotiate with the administration, to establish policies of the real interest of the industry supported, by the union of forces.

At beginning this cohesion among the industries also aimed at an operation that would interrupt the staggering coffee consumption drop, whose sales drastically plummeted during the 1970s and 1980s.

The industry, which in 1965 processed 8.15 million bags a year, was processing only 6.5 million bags in 1985. During this same period, per capita consumption dropped from  4.72 Kg/year to 2.27 Kg/year, a situation that was generated by various reasons among which: governmental interference, price freezing and the proliferation of companies that adulterated products, completely deranging the market.

Foreseeing the deregulation of the industry, which would occur in the beginning of the 1990s with the gradual withdrawal of the government from private initiative decisions and interested in increasing the quality of coffees consumed in Brazil, in August 1989, ABIC launched the Coffee Industry Self-Inspection Program [Programa de Autofiscalização da Indústria de Café], an unprecedented and daring project, considered one of the greatest successes of the recent years in the food and beverage segment, better known as the ABIC Purity Seal Campaign.  The Consumer Protection Code, Brazil´s first statute to normalize and discipline the relationships and responsibilities between suppliers and final consumers, came into effect in 1991, only two years after the Purity Seal Program had been launched.

Completely paid by the industries, the self-regulation program reversed not only the drop in the consumption picture (the Brazilian domestic market has the largest rate of expansion in the world) but also established a new business profile for the sector and for ABIC itself, and began its activities in order to provide industries with technical and management information to improve their quality and productivity.

The success of ABIC´s pioneer attitude called the attention of the International Coffee Organization (ICO), which has been using the Brazilian case as a model for other 60 coffee consuming countries. According to the organization, in no other country of the world there was such as expressive increase in coffee consumption as in Brazil.

ABIC´s own headquarters are located in Rio de Janeiro, at Rua Visconde de Inhaúma, nº 50 – 8th floor, in a 400 square meters area.

The entity provides to its members a complete data base with macroeconomic studies, opinion and market surveys in addition to diagnoses of the coffee industry; legal guidance in tax, labour, constitution and consumer protection; detailed records of companies, brands and products; statistics information on production and consumption;  financial and business advice, and information about technology development.

It is with immense pride that ABIC held the banner of Purity and Quality high in this long journey, always aiming at the continuous improvement of the product offered to consumers and obstinately striving for the interests of our industry, opening markets, encouraging innovation and looking for new coffee business segments, reaffirming ABIC’s  COMMITMENT TO COFFEE QUALITY.

Mission, vision, values

BUSINESS PURPOSE

To represent, develop and strengthen the Brazilian coffee industry.

VISION

To be acknowledged nationally and internationally as an institution that joins together and integrates the coffee value chain with innovative initiatives to stimulate consumption.

MISSION

To promote the development of the Brazilian coffee industry through the continuous quality improvement, consumer education, stimulating innovation and integration of the productive chain.

PRINCIPLES AND VALUES 

COMMITMENT TO QUALITY
To ensure product quality level and consistency through certification programs.

BOOSTING CONSUMPTION
Promote consumer education and disseminate coffee benefits to health.

COMMITMENT TO SUSTAINABILITY
To encourage economic, environmental and social sustainability of companies and products.

ETHICS AND RESPECT TO LAWS
To stimulate and defend ethic attitudes and respect to competition and to Brazilian legislation.

PROMOTE INNOVATION
To continuously encourage the development of new products, processes and services focused in the productive chain.

DIALOGUE AND PARTICIPATION
To promote  permanent dialogue and understanding between the entity and its members and with society.